Since the day I bought my laptop tote, I noticed that it had a positive impact on my business. I’ll explain you why: since the idea of carrying your laptop in something else than a laptop bag or case is rather new and unusual, almost all my cleints and prospects would be amazed seeing me taking the laptop out of my tote bag.

This helps me raise interest and get my audience’s attention. The resty is easy, because I’m a professional and I know very well my stuff. Once I get people to listen to me, the game is 90% won. My experience and the projects I’ve done so far speak out loud for me.

This is so funny! It took me so long to see that I needed this attention catching element. Besides, when I think that the tote bags are much cheaper than thye expensive laptop cases I used to buy, I see more money remaining in my pocket. Who wouldn’t be happy with such an observation?

What’s your attention catching element? Have you given this a thought yet?